Archives for 2016-01-09

This question has the false premise that age has anything to do with utility.

As Shane Ryoo mentioned, many experienced employees have price tags that are out of the reach of startups, yet as Bhavya Mehta mentioned, there are many startups founded by experienced entrepreneurs.

I think that’s the key – if you are looking to employ someone who is later in their career, you may not be able to afford them unless they are financially able and willing to take a substantial paycut.

On the other hand, you’ll find that many founders of successful companies are actually 40 or older because they have earned enough money to support themselves and also have the contacts and industry experience to take their product to the market.

Originally Posted: https://www.quora.com/How-young-must-you-be-to-work-at-a-U-S-startup

Originally Posted On: 2015-02-11

Twitter is an interesting platform for advertisers, as there is no one-size-fits-all marketing plan that can be utilized.

The way a customer base uses Twitter can vary greatly from one market category to another, so in order to have the highest Return on Investment (ROI) from Twitter Ads, you need to understand your customer and what they use Twitter for.

In some market categories, people take to Twitter purely to complain about problems and reach customer service. In those industries, the best ROI is in active conversation that seek out the complainers and provide your solution.

Other people use Twitter to research an upcoming purchase – they are asking questions like “How do you like your X?” And “What do you think of?” For those industries, the best ROI is to surface Twitter Cards with ads/commercials that give them the answer.

That said, with Twitter it is all about who is engaged with your content. Therefore, the highest ROI is through Promoted Trends, not Tweets. When people see a hashtag Trend, they will start using that hashtag. Other people will hop on organically, and soon you have a lot of people actively talking about your topic.

Just don’t think you can control what they say…

Originally Posted: https://www.quora.com/What-do-advertisers-think-about-Twitter-promoted-tweets-Whats-the-ROI-like

Originally Posted On: 2016-02-01