I Had Job Burnout. Then 3 Words From Phil Libin Helped Me Start My Own Company
All Turtles

Building a successful company is hard work. No matter what your position is, everyone feels the pain at some point. In Silicon Valley, the pressure to hit investor targets and gain traction is immense, creating a stream of toxic work environments in their wake.

I’m someone who cares deeply about company culture, soit blindsided me one day when I found myself alone, sobbing, on the floor of an elevator in Evernote’s headquarters, where I worked. I’m unsure how long I’d been there, but when the door dinged and opened, none other than CEO Phil Libin walked in. Offering his hand to help me stand, he asked me to take a walk with him outside. What he said next has stuck with me forever. After asking what was bothering me, and discovering it was based around work, he became agitated. He said, “None of this stuff matters — what other people say, what they want — none of it. You can’t let it affect you personally.”

And that’s when his words struck home:

“Roll it off.”

Libin told meI shouldn’t take other’s words personally and shouldlive life for myself, not for someone else.

I’ve since recognized I wasat the height of burnout. Libin’s intervention came just in time, andI took his philosophy to heart.Soon after, I left Evernote to start my own company.

I didn’t realize I was burning out until I was already there, which is usually the case. At that point, it is deeply difficult to pull back to normalcy without someone else’s help. To that end, here are some burnout signs to watch out for.

You’re preoccupied with work.

When every other word out of your mouth has to do with your company, you might be on the path to burnout. For me, I was so involved at Evernote that my husband and sister-in-law came to work for the company just to have any time with me at all. Additionally, I had a workday that spanned the globe, leaving no downtime.

If this describes you or a friend, the best thing to do isto add hobbies outside of work that don’t include work colleagues. Volunteering in your community is onesuchoption.

You’re constantly fatigued.

Everyone gets tired at times, but this goes beyond that. If you find yourself taking naps in the middle of the workday, or falling asleep during the finale of Game of Thrones (for example), then you may be suffering from fatigue. Watch your caffeine intake –do you “need” coffee to wake up?

To counteract this, you need to sleep more –by going to bed earlier — until you can consistently wake up at the correct time, not groggy, without an alarm clock.

You stop taking care of yourself.

Ever see someone who’s gone through a breakup who stops showering, stops dressing themselves properly, and lets their house fill up with fast-food wrappers and discarded soda bottles? If you’re burned out, you might have a similar fate–which just leads you further down the path to slovenliness.It’s even harder to clean up when you’re demotivatedand already have a mess.

For this, the best course of action is to set as simple a routine as you can. Someone who is burned out cannot focus on too many things, so reducing clothing choice to one color of turtleneck and jeans, for example, may help.

You have brain fog.

If we’re burned out, it’s because our body is focusing on one taskso much that it has no time for anything else. This causes us to forget everything we learn in the short-term, and we have trouble retaining long-term memory, as well.

For me, the best way to combat this is to be as organized as I can be. If I have an agenda for a meeting, for example, I’m less likely to forget the important points. Otherwise, I could go off on a tangent and never return.

By identifying these signs, you can not only keep yourself from burning out but help others who may need an intervention. After all, without your body and brain working, how can you live your life?

Bryn Mooser, founder of Ryot, describes his recent efforts to achieve a better work-life balance and avoid burning out.

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Snapchat's Evan Spiegel Says This Is Why You Should Use Social Media
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Here’s a question for you: How do you separate something that’s a “good idea” from the “truly innovative?”

For Snap CEO Evan Spiegel, it has always been about getting back to basics. Says Spiegel, “Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it’s fun.”

Humble Beginnings

Back in 2011 while a student at Stanford, Evan Spiegel was toying around with ideas for a startup. “We would experiment and fail. We must have attempted nearly 34 projects. One of my buddies wanted to be able to send disappearing pictures,” Spiegel said. “It seemed like you could have fun doing that, so we built a very simple app.”

Fun and simple – the cornerstones of Snapchat’s aesthetic – were now in place, however there was nothing innovative about a disappearing picture application. What set them apart was another friend’s suggestion that they add functionality to detect screenshots.

With these simple features, they set their app into the wild and watched as teenagers started to adopt it as their top method of communication. Snapchat gave people something that no other Social Media tool could: a way to be “authentic” online.

Constantly Evolving

Herein lies the secret to Snap’s success. Spiegel and his partner Bobby Murphy stumbled upon something important early on – this platform is all about the people using it. To that end, they spend a lot of effort on observing usage trends. Snapchat began introducing new features that would enhance the experience, giving people more opportunities to engage with each other.

Another thing that sets them apart is that individual features are constantly evolving. Snapchat Stories began as a way for people to communicate their own day to their friends and now have become the de facto way for a full generation of people to receive their news on the internet, outclassing Instagram, Twitter and Facebook. While those platforms have relied on algorithms to curate news feeds, Snap has gone old school, showing people live, first-person perspectives of events happening around the world.

The Imitation Game

All this innovation comes at a price, however. Instagram and Facebook have both lifted liberally from the Snap playbook, both of whom released a “Stories” feature. Instagram reached 150 Million Daily Active Users (DAU) within 6 months of releasing the feature, to Snap’s 158 Million DAU.

For the first time in its 5 year history, their growth has slowed. As Spiegel and team prepare to launch an IPO, it was revealed that in 2016 they suffered a net loss of $515 million on revenue of $404 million. This compares with a 2015 loss of $382 million on revenue of $59 million.

However, their quarterly average revenue per user is climbing, likely due to their strong understanding of how to market to their existing userbase. According to their S-1 filing, they are receiving $1.05 per user in the fourth quarter of 2016, compared with just $.31 in 2015.

The Future of Snap

With their new product, Spectacles, Snap aims to bring to the mainstream a way for people to share their own perspective of an event, and relive it as they saw it. With other recent acquisitions, they look to be heading into the augmented reality space, which will bring you one step closer to your dream of giving everyone you see bunny ears and a top hat.

And with their IPO, Spiegel and Murphy are doing something else truly innovative – they are removing voting rights from the IPO, creating a structure where the only people who are in control of making company decisions are the two company heads. In essence, they’re asking shareholders to take a gamble that these two twenty-something wunderkinds know a bit more about their products than Wall Street.

It’s certainly a risky proposition, but one that has paid off for the team so far.

The image messaging app’s valuation skyrocketed in one of the tech industry’s most anticipated IPOs. Here’s how it got there.

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