There are definitely no guarantees, but there are a few things that can help.
- Have something people want – without a crazy steep learning curve. Your product needs to hit a sweet spot of “why didn “t I think of that?” and “I can “t live without that.”
- The addressable market has to be big enough to actually generate a $1B company.
- The founders have to have the “heart” to do it. Unicorns (and this is the most polite way I can put it) are like sweatshops. If the founder(s) don “t seem like they have got the right overall personality to steer the ship through the storms ahead, then there’s no chance. (And bringing in someone else won’t help, because if the person who loves this idea more than anyone in the world can’t make it work, then the chance that someone else will is statistically nil.)
Originally Posted: https://www.quora.com/Are-there-any-ways-to-spot-a-potential-unicorn-at-pitch-stage
Originally Posted On: 2017-03-11