This can cost anything from “nothing” (completely grassroots) to $75,000 a month (top PR company.)
If you have Angel investment, I would assume you’re on the low end of the scale. If you are an early startup, and you can afford it, I would recommend setting aside a budget of around $1500 per month for advertising and promotional marketing (and whether you use it or not, let it roll over.)
This will allow you to do a combination of social media as well as advertising/marketing.
It really depends on the specific genre of your application and age of the company though – some things will be cheaper and some more expensive. No matter what, you had better get someone dedicated to your PR and your Customer Relations as early as possible or your business will sink.
Originally Posted: https://www.quora.com/How-much-does-advertising-and-promotion-cost-for-a-mobile-application
Originally Posted On: 2015-04-28