9 Perfect Gifts for Power Women
How to really make her happy this holiday.
Working From Home
How This Founder Cuts Distractions During Quarantine
Modern Fertility founder Afton Vechery has made some concessions to a difficult situation, but not when it comes to productivity.

I’m going to let you in on a secret.
Ready?
No, really!
We don’t have any time to get to a store, and barely any time to do online shopping. Amazon Subscribe-and-Save is a godsend, or else we’d run out of shampoo on the regular.
Does that mean you could just get us a pack of Charmin Ultra Soft and some toothpaste and we’ll love you for it? (Well, probably, actually.) But let’s raise the bar just a tad and give that busy woman in your life a gift to show you appreciate and understand her. Here are 9 ideas:
1. Marble Apple Laptop Skin – $25
Looking the part is about the small details. With this laptop protector, your most important accessory not only looks amazing, it marks you as someone special – and it’s simply cool.
Whether its steps, water consumption or just celebrating your achievements, this beautiful and practical fashion accessory is a simple and effective solution to getting healthier habits in 2017.
Look, I know – VR isn’t sexy. It sounds cool, but in practice, it’s a big, bulky thing that you have to stick on your face. However, Google has changed the game with the ultra-comfortable Daydream. Take a break out of your day and have a private, relaxing and personalized experience as a reward for nailing your day – without messing up your hair and makeup.
4. Cashmere Lined Texting Gloves $100
Here’s a conundrum: What do you do when it’s cold out and you need to answer your phone? Siri? Say “Ok Google”? No way!
These Cashmere Lined Texting Gloves from Bloomingdale’s are the stylish and private way to keep texting and emailing people while keeping your hands toasty warm in the winter.
I love face masks – they rejuvenate your skin and make you feel and look amazing. What I don’t love is the time to apply them and cleanup.
Enter Lancome with this awesome product – simply place this on your face for around 10 minutes, lay back and peel it off. Sure, you’ll look like a hockey goalie, but it’s so relaxing and easy.
6. Original Onesie 2.0 $119
Let’s face it: today’s entrepreneur can get half her workday done before even getting out of bed. Rather than having to brush your hair and find a hoodie for the next video call, or scrounge around for something clean in the never-ending mound of laundry, give her something she can live in.
7. Phone Charger Bracelet $125
We have all been there – at the most inopportune time, our phones reach low power and we can’t call that all important Uber to rescue us.
Enter this attractive bangle bracelet that holds a quick charge. Not only is it stylish, it is practical, and something the busy woman won’t want to leave home without.
8. Google Home $129
The second entry from Google is on the list for a few reasons: Convenience and style.
While there are already other voice controlled home automation units on the market (most notably, the Amazon Echo), this one gets top marks in recognizing what you’re asking for. Whether you’re running late for a meeting and want to send a message, need to check the weather or want to place a dinner order, you can save time by dictating to your little personal assistant.
9. Green Blender $49-$468
I get it. Food Delivery Baskets have been done to death. They seem like a great idea at first but then you end up with a fridge full of kale and celery root – and ain’t nobody got time for that.
Enter Green Blender, the best friend of the Female Entrepreneur. They are a weekly delivery box for smoothies. No cooking required! Throw ingredients into a blender, pour, and get back to work.
They get us, they really get us.
I guarantee that you will make this the best holiday season ever for the power women on your list, with any of these gifts.

For Modern Fertility’s Afton Vechery, the biggest adjustment to going remote during the coronavirus crisis has been minor but symbolic: “I’ve had to switch from contacts to glasses because of all the screen time and video calls,” she says. Vechery co-founded her home-fertility-test startup, which has $22 million in funding, in 2017. While many now have plenty of time on their hands for, well, fertility, Vechery is busier than ever. Here’s how she stays productive.
Climb Every Mountain
The alarm clock buzzes at 6:30 a.m. “A lot of founders have these amazing morning productivity hacks, like meditation,” says Vechery. “For me, the single greatest motivating factor is to just be doing something I love. And so, uh, that translates to emails in bed when I wake up.” After that, Vechery typically bikes to work. During the crisis, she’s swapped her commute for an early-morning ride to the top of San Francisco’s Twin Peaks. It doubles as me time. “It’s really helpful to understand what’s going to bubble up from your subconscious when you’re not being stimulated sitting in front of a computer,” she says.
Face Time
Vechery’s days in quarantine include more one-on-one meetings than they did before, but that’s the cost of keeping information flowing. Modern Fertility has implemented daily meetings at which employees can check on current and upcoming projects. And the staff has organized optional virtual lunches and happy hours, which Vechery will drop into when she can. Whether at home or in the office, she and co-founder Carly Leahy generally eat dinner while working and wrap up around 9 p.m.–though they encourage staffers to leave earlier.
Clear Screen, Clear Mind
Vechery relies on an app called Captio, which lets the founder email a note to herself with one click. But you won’t find the Captio icon on her iPhone’s home screen, which is clear of everything but three apps: Calendar, Clock, and Notes. Manually searching for apps lets Vechery ignore distracting notifications. “As a founder, there’s constantly something else you could be doing,” she says. “But when you have space to think through what you’re working on, you’re a better leader.”
Portion Control
When she makes time for a TV show, Vechery starts with the season finale and views the episodes in reverse order. The strange habit helps prevent the urge to binge. “I have an incredibly addictive personality,” she says. “So this is better for everyone.” Vechery also unwinds by playing the trumpet. “It’s a total break from everything else in life,” she says. “It lets you process your thoughts in a really different way.”