Interested in attending a convention? Just in the United States, each year there are almost 300,000 conferences, conventions or trade shows. When you expand that to the rest of the world, estimates go into the millions of events each year.
With over 800 events to choose from in the US per day, it seems odd to think that you may not hear about a relevant event — even in your own town — but that’s frequently the case. Even if you stick a particular niche that interests you, you still may miss some amazing events.
Here’s where Marketing Technology Conferences come in. These are definitely worth your time, no matter what business you are in. Every business has to do some sort of advertising and marketing.
At these types of conferences, you’ll have speakers teaching you the latest tools, tips, and technologies to bring your business ahead. You’ll also be able to network with experts who can help you get to the next level.
Here are the top 10 remaining in 2018, by my own estimation:
If you’re doing any type of content creation, you’re either using Adobe productsor you wish you were. This four-day conference teaches you everything from how to create memorable digital experiences to how to meet customer expectations.
MarTech bills itself as a tech conference for marketers, and a marketing conference tor technologists — and it does this quite well. Designed to cross-pollinate the fields, it is a must-go for people looking to network with people they wouldn’t normally meet.
Have you ever wanted to learn more about pay-per-click advertising? If you’re running ads online, you should have at least a basic understanding of PPC. This conference includes topics like “I Don’t Know How to Run Shopping Ads, And At This Point I’m Afraid To Ask” and “Identifying & Leveraging Your Customer’s Core Emotional Drivers.”
Going into its 18th year, Pubcon offers events in Florida and Las Vegas, with the goal to educate, inform, inspire, network and have fun. It covers topics of value for all web professionals, from content creation andsocial media marketing to search engine optimization.
Started by Vlogbrothers Hank and John Green, this video conference has grown to include everyone who watches, creates or utilizes video in their business. In other words, everyone. This conferenceis theComic-Con of interactive video, where you can hang out with people like Hannah Hart or Chase Ross and learn how to getyour 15 minutes of fame.
Probably my favorite event on the list, this dual-location conference has a simple premise: delivering actionable insights, methods and strategies with no video or audio recording allowed. This allows for frank discussions with speakers that you won’t find at any other conference, as they give you little-known tips and refreshingly honest opinions. I also love the “small conference” feel, which makes for better networking.
The annual conference run by marketing company Hubspot has information relevant to every small business owner. Their content is actionable and unique, with topics like “‘Stealing’ the Best Content Ideas from Reddit and Other Online Forums “, and “Content for the FOMO Generation”.
One of the largest international digital marketing events in Europe, this event combines a massive trade show with a multi-day convention. Last year, it had over 570 international speakers on 18 stages, and proudly announced that a thirdof their speakers were female. Unlike most events stateside, the focus here is on companies in Europe and beyond, so if you want to learn what the rest of the world is doing, this is a great option.
The top problem every business has with their online marketing strategy is producing content — the right kind, and enough of it. The annual CMW event aims to give you the tools to understand your customer and create the right type of content for them, no matter your business.
If you are interested in learning about data-driven marketing, this seven-track event covers the latest trends and innovations. From automation to personalization andeven blockchain marketing, lots of topics here are covered that you won’t find anywhere else.
With the knowledge you can gain from any of these conventions, you’ll be sure to stay ahead of your competition for years to come.
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