Richard Branson Just Schooled Us All About Being on Time
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It’s ok. You can admit it. We’ve all done it.
There’s probably some meetings sitting on your calendar right now that you don’t know why they’re there, or that you aren’t interested in, or worse – you’re dreading going to.

So why did you agree to them in the first place?

Richard Branson is arguably one of the busiest men on the planet. He has spoken at length about how he uses exercise to boost his energy and uses to-do lists to make sure he stays on top of everything.

A key component that keeps him going and pushing through, however, is his passion for everything he does. For example, consider this tweet:

“Jumped out of traffic jam & sprinted through Manhattan to make live interview calling for climate action”

With those few words, he was able to convey his view on how important it is to show up on time.

It’s respectful.

Many people would consider it perfectly reasonable for him to call up the studio and explain that he’s stuck in traffic and ask for them to stall. Instead, he dashes across town to get there at the time he promised.

By being on time, he’s communicating that he values the time that other people are giving out of their lives to spend with him.

It creates a balance of power.

This is Richard Branson after all, multibillionaire. Founder of Virgin Brands. Icon. And when it comes to meetings, none of that matters. In this instance, he is an attendee, not the person running the meeting. If he allowed his celebrity status to encroach on the proceedings, he could undermine the leader.

If he were to be late, he would be signaling that his time was more valuable than everyone else’s. Instead, he took extraordinary means to ensure he was on even footing with everyone.

It’s cheaper.

In a business, time is money. Each minute you start late is multiplied out by the number of people sitting there waiting for someone else to arrive. While contractors who bill by the hour wouldn’t necessarily care, a CEO like Richard Branson would be very aware of his tardiness to the bottom line.

A live TV news show can cost anywhere from $4000-$25000 per minute. It’s reported that Richard Branson’s time is “only” worth $50 a minute. Every minute he is late spirals costs for the production, which is both fiscally irresponsible and terribly rude.

It makes you more credible.

It goes without saying that if you are a responsible person who shows up on time and doesn’t keep people waiting all the time when an emergency situation does come up (which does happen) people will give you the benefit of the doubt.

It is important to note that Richard Branson has been delegating his normal workload in order to bring light to the devastation done to the British Virgin Islands and the rest of the Caribbean.

You’ll be happier.

Occasional bouts of running through the streets of Manhattan notwithstanding, by being on time for meetings you’ll be less rushed – which in turn lowers your stress levels. Having lower stress increases both your energy and your happiness, which will give you more productive meetings.

That being said, make sure that you don’t overdo it. Sir Richard tweeted “must admit I’m exhausted” from all the running around, but he still gets up at 5AM to work out every morning.

With these tips, you’ll never look at meetings the same way again!

Sep 21, 2017
Jeffrey Costello and Robert Tagliapietra of JCRT
Jeffrey Costello and Robert Tagliapietra of JCRT

When New York State went into quarantine in mid-March, Jeffrey Costello and Robert Tagliapietra had just moved JCRT, their direct-to-consumer shirt company, to a new office on Pier 59 in New York City. Founded in 2016, JCRT celebrates all things plaid and camouflage, with colorful patterns named after David Bowie and Kate Bush albums and movies such as the Lord of the Rings trilogy.

Stuck in a rentalhome in rural New Jersey,the married Costello andTagliapietragot to work. Heartsick that the city that had been their base and home for years was the epicenter of the Covid-19 outbreak, they wanted to do something to help friends on the frontlines.Costello began sewing masks from whatever sample fabrics he had on hand.Tagliapietra boxed them “by the hundreds” and the couplesentthem to wherever they heard PPE was needed.

“Everything was sort of unknown at that point,” Tagliapietra says. “We were very happy to be able to even do that.”

After sewing about 600 masks (“My hands were tired!” Costello jokes), they were able to reopentheir factory in the Dominican Republic, which been closed due to government quarantine and curfew rules, and began producing masks for sale and donation, giving more than 12,000 to first responders. They’re donating a portion of their retail sales to the New York City Covid-19 Emergency Relief Fund, benefiting health care workers, supporting small businesses, and vulnerable workers and families. Without any marketing other than their social feeds, Tagliapietra and Costello estimate they’ve sold 45,000 masks through JCRT and raised more than $65,000.

Now they’re selling masks and collared shirts made from a black, red, and green plaid, with proceeds going to Movement for Black Lives. Over the Father’s Day weekend, which also included the commemoration of Juneteenth, they donated 100 percentof the sales of those goods to the organization.

JCRT is a second act for Costello and Tagliapietra, who previously founded a women’s wear business called Costello Tagliapietra in 2005. Their runway shows were written up in glossy fashion magazines and the founders got a lot of press for their shared plaid-on-plaid aesthetic and impressive beards, which led to theirbeing dubbed “the lumberjacks of fashion.”

Keeping their operation small also allows the foundersto decide where and how to focus their energies, including supporting the causes they careabout. They’re nowat work on another fundraiser, this one for Pride month,with proceeds going to the Ali Forney Center, a New York City-based program for LGBTQ homeless youth.With their factory up and running, JCRT also continues to release new designs, sellingdressshirts, pants, jackets, bags, and accessoriesthrough their website.

Jun 23, 2020

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