Does Glassdoor have a sustainable growth loop as of 2016? originally appeared on Quora – the knowledge sharing network where compelling questions are answered by people with unique insights.
Glassdoor has a tricky problem.
It is a site that depends on content to be successful, most of which is user-generated that no one in their right mind would want to share with anyone. On other social media networks (especially on review sites like Amazon, Yelp, and TripAdvisor, the closest analogues to this), people will post things and then share them out for the world to see. They’ll crave the upvotes.
Here, though, is the opposite. Anecdotally, people tend to post reviews on Glassdoor:
Believe it or not, this actually keeps the rankings fairly accurate. What it does not do is drive people to the site.
What drives people to the site is research — generally, they are looking for a job or looking to do business with a company. Glassdoor is a stop along the way for those two types of users.
Neither of these things adds to daily-active user counts, at least not for long. There is currently nothing about Glassdoor’s offerings that would lead a user to return to their site on a daily basis – unless you were a recruiter.
From a recruiter perspective, I would be on Glassdoor every day. Glassdoor has the ability to catch people who are in the right frame of mind to be poached from companies at the moment they are most susceptible to accept such an offer.
While the postings are anonymous, Glassdoor could theoretically implement features that allow recruiters to search for people who post to certain companies who are in certain categories and whose posts contain certain keywords, and then send them completely anonymous messages, fishing for prospects.
With that type of low-pressure scenario, Glassdoor could simultaneously raise their daily-actives and their profitability.
That, of course, is just one hypothetical scenario. Without that, they are an immensely valuable recruiting firm with great analytic data, but they do not have a “growth loop.”
(Even without that, by the way, smart recruiters can keep an eye on company reviews and then go to LinkedIn to determine where to focus their outreach.)
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You may realize thatsleep is key toproductivity, but research also points to its importance for leaders.
Your sleep routine may be downright essential to your work and the success of your business. Eti Ben Simon, a neuroscientist and postdoctoral fellow at UC Berkeley’s Center for Human Sleep Science, points to several studies that track sleep’s impact on productivity, including one by Christopher M. Barnes and Nathaniel F. Watsonpublished in February 2019that looked at how sleep can help maximize employee effectiveness.
Team leaders’ lack of sleepcould even diminish their perceived charisma in the eyes of their employees, according to another study by Barnes, along with Cristiano L. Guarana, Shazia Nauman, and Dejun Tony Kong,published in May 2016.
“A good night’s sleep is important for every system in our bodies from our brains to how we’re motivated, to how we deal with stress, all the way down to our immune response–which is very relevant right now,” says Ben Simon.
Sleep “istied to optimal functioning,” saysAric Prather, an associate professor at UCSF Weill Institute for Neurosciences, who has studied the subject for 15 years. Sleep plays arole in emotional health and physical health andis critical for a strong immune system, he says.
So, how can you get your best sleep? The experts have some suggestions:
Prather and Ben Simon each cite the importance of a more or less fixed sleep schedule, sevendays a week. That means going to bed at the same time every night, especially when your body begins to signal that you’re tired,and waking at the same time every morning.
To ensure you have a good transition into sleep, create a wind-down routine,Prather suggests. “Cue your body that night is here,” he says.That may mean turning off your devices, stopping your intake of news and information, and taking a shower or bath to ramp up your parasympathetic nervous system and bring on sleep.
“The goal is to let your body let go of all the engaging and angsty things that happened throughout the day,” he says.
“It’s important to keep regularity in the hours you go to sleep and wake up,” says Ben Simon. “When sleep corresponds to a rhythm, I like to give the analogy of riding your bike with the wind at your back: When you’re in sync with your rhythm, the quality of sleep is better.”
Waking up in the night is normal–especially when worries may intrude on good sleep–but tossing and turning in bed as you try to fall back to sleep hinders restfulness.
“If you’re not able to sleep, and you’re awake for 20 or 30 minutes, you want to get out of bed,” says Prather. Tossing and turning have the potential to counter the conditioned arousal that lets your brain and body associate your bed with sleep. To reset yourself, Prather suggests getting out of your bed. “Try to wind yourself down again. Read, watch a little TV. Something until you begin to feel sleepy again and then get back in bed,” he says.
And try not to worry too much. Anxiety and sleep are bidirectional,Ben Simon notes.”If you’ve had a bad night, you’re likely to have a worse day,” she says. “If you have a bad day, you’re likely to have bad sleep. If you get better sleep, that’s enough to reduce anxiety the next day.”
This is a big one for founders and company leaders to keep in mind: The way you help structure your employees’days can set the tone for their nights.
“I would recommend that employers let employees know sleep is valued here,” says Ben Simon. She suggests not sending your team emails late in the evening with the expectation that they will respond immediately and not setting meeting times so early in the morningthat they might cause your team to losesleep. “The most important thing is to prioritize sleep,” she says.
Supporting your team’s ability to get good sleep canhave a huge impact on your company’s culture and bottom line.
“I do a lot of work on sleep and the immune system, and we really have shown fairly conclusively that when people get, say, less than less than six hours of sleep per night on average, they are significantly more likely to get a cold,” Prather says. “It’s very, very clear that sleep is a crucial piece to protecting you from infectious disease.”
That has been important for long time, but now it’s even more essential–and potentially lifesaving.
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