What do you consider an emergency?
At what level does it become an emergency?
Recently, I was on a flight that suffered explosive decompression. As I remained calm and assessed the situation, I realized the only action I could take was send quick text messages to certain people. I unwittingly set off a chain of different reactions in those three people:
Often, as entrepreneurs, everything we do has the urgency of an “emergency” attached. It goes something like this: If I don’t make this deadline, Iwill lose my funding opportunity. If I lose my funding, the company will fail. If the company fails, my life is over. This is called “catastrophizing.”
Living with this type of mindset can cause extended periods of stress, and heightened emotional states. These emotional states can lead to decisions made from fear, which reduce the likelihood of good judgment.
While I’ve personally experienced all of the above “emergencies,” I’ve managed to handle all of them without feeling outwardly stressed. Here are my five steps to help you through anything life throws your way:
While this seems too simple, it all starts here. You need to be completely in control of yourself and your emotions before doing anything else.
Once, after finding that I had been pick-pocketed of my passport in a foreign airport,I first took a few deep breaths to center myself. I thought of a time when I wasfully calm–and toldmy mind to “play pretend” that I was in that place instead.
Once I was calm, I looked for a “police” symbol, walked to it, and used my phone to type out my problem into Google Translate. The policeman and I typed back and forth to each other, and the officer was able to use security cameras tofind my passport within minutes.
Once you have a clear mind, you need to mentally analyze the situation. Define the problem clearly. What resources are available to you?
We’ve all left cell phones in Ubers. After this happened to me, I ran through a mental checklist of what was available to me in that moment. Uber hada lost-and-found option in the receipt, which I could access via a computer–and I had my laptop with me. No reason to panic.
A more business-specific situation: We lose files all the time in business–whether emailing them to the wrong person, or deleting and emptying the trash. Knowing the possibilities to retrieve them ahead of time can keep you calm.
Once you’ve determined what resources you have and what is possible for you to do, it’s time for you to act.
Sometimes, it’s proactive. While handling a security breach at Evernote, where I used to work, I made suretechnical support was constantly keepingcustomers apprised of the situation, even when we had no new information to give.
Other times, it’s reactive. If you accidentally email the wrong file to someone, Google has an “undo send” feature (if you’ve turned it on ahead of time). You canask the other person to delete the email. You should probablylet your IT team know.
See if there’s anything youmissed. Did you let yourself get stressed? Was there an action you could’vetaken? Did you use all the resources at hand?
Once, when traveling abroad, my partner and I were separated from each other at a military checkpoint. Women were being taken away with no warning or explanation after they’d already taken all of our electronics.
After we were reunited, we made a plan to have each other’s phone numbers memorized as well as the number for the US Embassy in case this type of thing happened again. When it happened to us again in another country, we were able to remain calm–we had a plan.
Everyone is different. The “end of the world” to you may not even be noticeable to someone else.
So, you didn’t sign this client? Take a few breaths, remain calm, and understand that not everyone is your target. Ask them why they weren’t interested in you–their feedback will get you closer to someone who will be a better fit for your product.
By following these five steps, you’ll guide your waythrough any situation with aplomb.
When New York State went into quarantine in mid-March, Jeffrey Costello and Robert Tagliapietra had just moved JCRT, their direct-to-consumer shirt company, to a new office on Pier 59 in New York City. Founded in 2016, JCRT celebrates all things plaid and camouflage, with colorful patterns named after David Bowie and Kate Bush albums and movies such as the Lord of the Rings trilogy.
Stuck in a rentalhome in rural New Jersey,the married Costello andTagliapietragot to work. Heartsick that the city that had been their base and home for years was the epicenter of the Covid-19 outbreak, they wanted to do something to help friends on the frontlines.Costello began sewing masks from whatever sample fabrics he had on hand.Tagliapietra boxed them “by the hundreds” and the couplesentthem to wherever they heard PPE was needed.
“Everything was sort of unknown at that point,” Tagliapietra says. “We were very happy to be able to even do that.”
After sewing about 600 masks (“My hands were tired!” Costello jokes), they were able to reopentheir factory in the Dominican Republic, which been closed due to government quarantine and curfew rules, and began producing masks for sale and donation, giving more than 12,000 to first responders. They’re donating a portion of their retail sales to the New York City Covid-19 Emergency Relief Fund, benefiting health care workers, supporting small businesses, and vulnerable workers and families. Without any marketing other than their social feeds, Tagliapietra and Costello estimate they’ve sold 45,000 masks through JCRT and raised more than $65,000.
Now they’re selling masks and collared shirts made from a black, red, and green plaid, with proceeds going to Movement for Black Lives. Over the Father’s Day weekend, which also included the commemoration of Juneteenth, they donated 100 percentof the sales of those goods to the organization.
JCRT is a second act for Costello and Tagliapietra, who previously founded a women’s wear business called Costello Tagliapietra in 2005. Their runway shows were written up in glossy fashion magazines and the founders got a lot of press for their shared plaid-on-plaid aesthetic and impressive beards, which led to theirbeing dubbed “the lumberjacks of fashion.”
Keeping their operation small also allows the foundersto decide where and how to focus their energies, including supporting the causes they careabout. They’re nowat work on another fundraiser, this one for Pride month,with proceeds going to the Ali Forney Center, a New York City-based program for LGBTQ homeless youth.With their factory up and running, JCRT also continues to release new designs, sellingdressshirts, pants, jackets, bags, and accessoriesthrough their website.
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