There are a ton of products that were originally targeted to women, and are now considered either masculine or at least neutral.
One such product is the Ford Mustang – the consummate “muscle car.” It was intended for women and marketed so well that the first sale of one was to a woman, and she kept that car for over 30 years.
Old Spice cologne was originally a feminine product line:
And for you readers down-under, a little comic book history for you.
The Phantom, one of the earliest superheroes, was distributed serially via the Australian Women “s Mirror starting in 1936. While the rest of the world received the syndicated comic in non-gender specific newspapers, Australia initially targeted it toward women.
This gave rise to a cultural phenomenon where superheroes and popular culture have always been initially marketed toward women in that country. This trend has continued to this day. Indeed, it has actually spread from there to the rest of the world with shows like Hercules, Xena, Spartacus, and movies like Lord of the Rings, etc influencing the way the rest of the world creates and markets their superhero shows.
As mentioned by Twyla Naythias, Play-doh was developed and marketed as a wallpaper cleaner.
As Archie D’Cruz points out, Marlboro Cigarettes were designed and marketed to women almost exclusively.
Originally Posted: https://www.quora.com/What-are-some-examples-of-popular-products-that-were-initially-designed-for-women
Originally Posted On: 2016-07-18