I like to think of Tumblr as a sort of web version of Snapchat, and perhaps the next theoretical CEO of Tumblr needs to think of it that way too.
Tumblr is a microblogging community, where people post their daily lives. They’re not in it for “likes” or “reposts” or even comments (although you can, if you want.)
They are there for expression, to have their own corner of the internet where they can reach out and be themselves, without having to worry about what anyone else thinks. While its public, it *feels* private. It *feels* safe, and so people treat their Tumblogs like their online diary.
The same type of people gravitate toward Snapchat. They will share what they’re doing, without fear of repercussion.
So, really, all one needs do is remind people that Tumblr is out there, and a safe haven for people to be themselves, do what they want to do, free of the pressures of Instagram and Facebook.
Originally Posted: https://www.quora.com/What-could-the-next-CEO-of-Tumblr-do-to-make-it-a-billion-dollar-standalone-company
Originally Posted On: 2016-03-02