The most important thing to know is that an app, in and of itself, is not a company.
Once you have completed you application, you have to work on marketing it. If you simply release it without any marketing, ahead of time, then you will lost the possibility of building a user base.
So, in 2-3 months when you’ve finished the app, you have to be prepared to sit on it and hold back the release until you have a user base built up that will guarantee you some level of initial success upon release.
This can take a while if you have not even started yet. You want to have a sizable mailing list, as well as a good number of press mentions, Reddit interest, not to mention product hunt, startup lister, etc.
If you don’t have any of that, your app will just be one of millions out there.
Once you do release it, you will need to support it – this means responding to customers as well as updating it due to any issues that arise. You will need to have a continuing sales and marketing strategy. These are the key roles for your “startup” -should you get there.
But it all starts with customers. If you don’t have them, you don’t have a company.
Originally Posted: https://www.quora.com/What-things-should-I-know-before-starting-a-new-mobile-app-startup
Originally Posted On: 2016-01-12