6 Years Ago I Was Putting Off Crucial Doctor Visits To Work Harder Today Heres How Ive Learned To Find Balance.Html
Sleep
Best-Selling Author | Speaker | Coach | CTO
In March2014, I was having coffee with my best friend. We hadn’t seen each other in a few weeks, because I had been on back-to-back business trips. She mentioned that I looked tired and thin, and asked when I had last been to the doctor. I told her I had made some appointments and kept having to reschedule them because of last-minute flight changes. She reached across the table, grabbed my wrist, and said “Not good enough. We’re going today.”
By the end of the day, it was confirmed that I had a large gastrointestinal carcinoid tumor –a type of slow-growing cancer that at advanced stages can cause a blockage in your intestinal tract. I remember the shock and shame I felt as the doctor explained that this had been growing inside of me for years, getting larger as it fed on my body from the inside.
Of course, I had felt the sharp pain in my abdomen during all that time.I had certainly noticed that I was more tired and would get nauseated more easily. What was more important to me, however, was all the work that needed to get done. I was building a startup. That was more important than any one person– including me.
I was incredibly lucky since after surgery and a mild recovery protocol, I was pronounced cancer-free. However, I learned that I had a genetic predisposition to developing these types of tumors. Unless I changed something, I wouldn’t stay cancer-free forever.
Six years later, after making some simple tweaks, both my business and my health are better than ever. Here’s what I did:
While this may seem drastic, the first thing I did –right at the hospital –was turn my phone on silent. It has stayed that way, with very few exceptions, ever since. I also disallow notifications from every application.
While this puts the burden on me of checking my email accounts, messaging, task management or other applications –like Uber and Postmates –manually, it removes the false urgency and increased stress of instant notifications.
Once my notifications were under control, I thought through when the last time I’d taken any time away from work was. As a remote employee, I quickly realized that I had managed to sneak at least some work into my schedule every single day for the past seven years–even if it was ostensibly on “vacation.”
To combat this, I took a week vacation retreat and left my tech behind —including my cell phone –and have done this for at least one week every year since.
As a tech entrepreneur, I’ve traditionally not had typical office hours– especially as I’ve managed remote teams around the world, with 24-hour, 365-days a year service level agreements. It is easy to fall into the trap of answering messages as soon as they come in.
The best way I found to combat this for me was to remove the “work tech” on weekends. In my case, I do allow things like game consoles, e-book readers and televisions, but disallow phones –except for strictly navigating or people coordination purposes –and computers entirely.
There’s nothing like a health scare to make you realize that spending time with your family is way more important than whatever you’re doing at work. The balance is hard to find, however, as you generally need to work hard to ensure that your family is supported and taken care of.
To deal with this, I started scheduling date nights and exercise slots on my calendar,with the agreement that anything that makes it onto my calendar is “unmissable.” Soon, these became a habit that didn’t require active scheduling,but I leave the time there anyway to ensure that nothing encroaches upon them.
What is it about these things that have made me more successful? Harvard studies show that lower stress levels give youa better ability to focus–which in turn helps youproduce work faster and with fewer mistakes.
Whatever you do, remember to take care of yourself. There’s only one of you.
You may realize thatsleep is key toproductivity, but research also points to its importance for leaders.
Your sleep routine may be downright essential to your work and the success of your business. Eti Ben Simon, a neuroscientist and postdoctoral fellow at UC Berkeley’s Center for Human Sleep Science, points to several studies that track sleep’s impact on productivity, including one by Christopher M. Barnes and Nathaniel F. Watsonpublished in February 2019that looked at how sleep can help maximize employee effectiveness.
Team leaders’ lack of sleepcould even diminish their perceived charisma in the eyes of their employees, according to another study by Barnes, along with Cristiano L. Guarana, Shazia Nauman, and Dejun Tony Kong,published in May 2016.
“A good night’s sleep is important for every system in our bodies from our brains to how we’re motivated, to how we deal with stress, all the way down to our immune response–which is very relevant right now,” says Ben Simon.
Sleep “istied to optimal functioning,” saysAric Prather, an associate professor at UCSF Weill Institute for Neurosciences, who has studied the subject for 15 years. Sleep plays arole in emotional health and physical health andis critical for a strong immune system, he says.
So, how can you get your best sleep? The experts have some suggestions:
Prather and Ben Simon each cite the importance of a more or less fixed sleep schedule, sevendays a week. That means going to bed at the same time every night, especially when your body begins to signal that you’re tired,and waking at the same time every morning.
To ensure you have a good transition into sleep, create a wind-down routine,Prather suggests. “Cue your body that night is here,” he says.That may mean turning off your devices, stopping your intake of news and information, and taking a shower or bath to ramp up your parasympathetic nervous system and bring on sleep.
“The goal is to let your body let go of all the engaging and angsty things that happened throughout the day,” he says.
“It’s important to keep regularity in the hours you go to sleep and wake up,” says Ben Simon. “When sleep corresponds to a rhythm, I like to give the analogy of riding your bike with the wind at your back: When you’re in sync with your rhythm, the quality of sleep is better.”
Waking up in the night is normal–especially when worries may intrude on good sleep–but tossing and turning in bed as you try to fall back to sleep hinders restfulness.
“If you’re not able to sleep, and you’re awake for 20 or 30 minutes, you want to get out of bed,” says Prather. Tossing and turning have the potential to counter the conditioned arousal that lets your brain and body associate your bed with sleep. To reset yourself, Prather suggests getting out of your bed. “Try to wind yourself down again. Read, watch a little TV. Something until you begin to feel sleepy again and then get back in bed,” he says.
And try not to worry too much. Anxiety and sleep are bidirectional,Ben Simon notes.”If you’ve had a bad night, you’re likely to have a worse day,” she says. “If you have a bad day, you’re likely to have bad sleep. If you get better sleep, that’s enough to reduce anxiety the next day.”
This is a big one for founders and company leaders to keep in mind: The way you help structure your employees’days can set the tone for their nights.
“I would recommend that employers let employees know sleep is valued here,” says Ben Simon. She suggests not sending your team emails late in the evening with the expectation that they will respond immediately and not setting meeting times so early in the morningthat they might cause your team to losesleep. “The most important thing is to prioritize sleep,” she says.
Supporting your team’s ability to get good sleep canhave a huge impact on your company’s culture and bottom line.
“I do a lot of work on sleep and the immune system, and we really have shown fairly conclusively that when people get, say, less than less than six hours of sleep per night on average, they are significantly more likely to get a cold,” Prather says. “It’s very, very clear that sleep is a crucial piece to protecting you from infectious disease.”
That has been important for long time, but now it’s even more essential–and potentially lifesaving.
As an entrepreneur, youare constantly pulled in multiple directions. It can be hard enoughto keep up with theday-to-day business, much less come up with new ideas or new perspectives. However, when the bottom line depends on a new productor a new way of doing business, oftentimes youmay notknow where to begin.
Here is a collection ofoffbeat TED Talks that can help you get those creative juices flowingand get you back to workand better than ever.
Any serial entrepreneur can tell you that inspiration will strike at the oddest times–and in the most unexpected places. In this talk, Adam Savageexplains how his fascination for going down the rabbit hole can lead to greater overall productivity.
We’ve all heard the phrase “more is better,” but is it really? When presented with too many options, we may behave as if we have no option at all. In this TED Talk, psychologist Barry Schwartz explains exactly how much is too much, and when enough is enough.
Have you ever felt that you get more done when you’re not sitting at your desk? Perhaps you believe that you are interrupted more in the office, or that you don’t have the proper work setup. In this talk by Jason Fried, you’ll find out why we have this perception, if it is actually true, and what we can do about it.
If you’ve ever spent hours scanning Twitter, reading Facebook, playing video games, or doing anything but what you’re supposed to be doing–this talk is for you. Tim Urban explains what is making you unable to concentrate on the task at hand, and how to get back to work.
Are you worried about things that are out of your control? Maybe you have found you act irrationally at times and you can’t explain why. In my own TED Talk, I explain how to cope with situations that you haven’t encountered before, or even fully understand, so that you can take that power back.
Have you noticedthere are a lot of online courses popping up everywhere nowadays? With Udemy, Pluralsight, and Datacamp–not to mention traditional universities like Harvard, Stanford, and Johns Hopkins that have all moved online–there’s a plethora of learning to be had. John Green explains how we can learn most effectively in this new age of online learning.
Understandably, entrepreneurs and small-business owners tend to focus almost entirely on the present. Youhave to continually bring in repeat business in order to keep the doors open. However, in Robert Waldinger’s talk, you’ll see what we really should be focused on to ensurewe have a life filled with happiness.
When New York State went into quarantine in mid-March, Jeffrey Costello and Robert Tagliapietra had just moved JCRT, their direct-to-consumer shirt company, to a new office on Pier 59 in New York City. Founded in 2016, JCRT celebrates all things plaid and camouflage, with colorful patterns named after David Bowie and Kate Bush albums and movies such as the Lord of the Rings trilogy.
Stuck in a rentalhome in rural New Jersey,the married Costello andTagliapietragot to work. Heartsick that the city that had been their base and home for years was the epicenter of the Covid-19 outbreak, they wanted to do something to help friends on the frontlines.Costello began sewing masks from whatever sample fabrics he had on hand.Tagliapietra boxed them “by the hundreds” and the couplesentthem to wherever they heard PPE was needed.
“Everything was sort of unknown at that point,” Tagliapietra says. “We were very happy to be able to even do that.”
After sewing about 600 masks (“My hands were tired!” Costello jokes), they were able to reopentheir factory in the Dominican Republic, which been closed due to government quarantine and curfew rules, and began producing masks for sale and donation, giving more than 12,000 to first responders. They’re donating a portion of their retail sales to the New York City Covid-19 Emergency Relief Fund, benefiting health care workers, supporting small businesses, and vulnerable workers and families. Without any marketing other than their social feeds, Tagliapietra and Costello estimate they’ve sold 45,000 masks through JCRT and raised more than $65,000.
Now they’re selling masks and collared shirts made from a black, red, and green plaid, with proceeds going to Movement for Black Lives. Over the Father’s Day weekend, which also included the commemoration of Juneteenth, they donated 100 percentof the sales of those goods to the organization.
“The JCRT community is pretty responsive,” Tagliapietra says. “It’s pretty beautiful.”
JCRT is a second act for Costello and Tagliapietra, who previously founded a women’s wear business called Costello Tagliapietra in 2005. Their runway shows were written up in glossy fashion magazines and the founders got a lot of press for their shared plaid-on-plaid aesthetic and impressive beards, which led to theirbeing dubbed “the lumberjacks of fashion.”
The women’s wear brand struckpartnershipswith Uniqloand Kiehl’s and was twicenamed a finalist to the CFDA/Vogue Fashion Fund, a covetedaward for emerging designers.Despite these laurels,it wasn’t a smooth ride. “We launched right before the big recession and it was just a hard thing,” Tagliapietra says. “We were never a huge company. It was always a struggle of running a business and doing every single aspect of it.”
After dismantlingtheir first company, Costello and Tagliapietra saw JCRT as a refresh that would be digital, DTC, andgreener. “Essentially, at the core of it, we make to order,” Tagliapietra explains. “It allows us to be a tremendously sustainable brand. We’re probably as close to zero waste as anybody could possibly be. We don’t have bolts of fabric to be thrown away or burned or sold for nothing. We don’t have unsold styles.”
Keeping their operation small also allows the foundersto decide where and how to focus their energies, including supporting the causes they careabout. They’re nowat work on another fundraiser, this one for Pride month,with proceeds going to the Ali Forney Center, a New York City-based program for LGBTQ homeless youth.With their factory up and running, JCRT also continues to release new designs, sellingdressshirts, pants, jackets, bags, and accessoriesthrough their website.
“This brand is just Jeffrey and I,” Tagliapietra says. “If we have the opportunity to do good, why aren’t we using that?”
Or, as Costello puts it: “We want to be able to sleep at night.”
Just in case you need a reminder, not every instructional video on the internet is a TED talk or a Udemy course. Many conferences also record their sessions and keynotes and then put them online for their attendees. As a result, you’ll find a wealth of instructional videos available online from some of the top authors, instructors, and speakers worldwide.
Here are some of my favorite conference sessions on entrepreneurship:
Each of us has things that we always do. From drinking our morning coffee to turning on our favorite music channel, to avoiding answering emails, these are our habits. The problem is, some of them may not be as healthy as others.
In this talk, Clear gives us a framework to create good habits, stick to them, and get rid of the bad ones. This is a must-watch for anyone trying to get themselves on track.
Do you have a massive goal you’re trying to achieve? How about multiple goals? Have you struggled with figuring out where to begin, or how to juggle them?
In this talk, McChesney explains a method to prioritize and execute so you can finally finish your tasks.
One of the best things about being an entrepreneur is that we get to try out new things all the time. One of the worst is that whether it’s a new product, a new team, or a new career, we all encounter the fear of the unknown.
In this talk, Strauss explains what skills we already have–and what ones we should build–to help us deal when we inevitably have to start over.
For years, entrepreneurs have been told they just need an idea and passion to go after their dreams and create their startup. Entrepreneurs have also found for years that venture capital funding is lacking for unproven companies.
In this powerful talk, Blank argues for the value of the scientific method in creating companies–and shows us the remarkable companies you can create as a result.
While many people already are entrepreneurs and small-business owners, many more dream of the day they can break free and start their own business. What they don’t know is if they need a business plan or even how to tell their idea is worth working on.
In this talk, I explain a simple process for identifying your business model and determining if you have what it takes to be an entrepreneur.
While some may think it merely semantics, there is a real difference between the small business and entrepreneurial mindset. For small businesses, the focus is often on established and existing products and services, whereas entrepreneurs are focused on innovation.
In this talk, Newman advocates for a mindset shift, to remove that distinction entirely.
As companies begin to reopen, customers want to know what measures your business is taking for health and safety. Having the standards they expect–and communicating them effectively–could be the deciding factor in whether people come and spend.
Here’s a list of measures that San Francisco-based Yelp is now displaying for businesses on its app:
Language matters in sharing information, says Yelp’s Akhil Ramesh, the company’s head of consumer product. For example, he says, saying that you’re sanitizing between each customer visit, rather than just saying you’re sanitizing, is important.
Businesses can log into Yelp and update their procedures, as well as create a banner that displays a custom message to users. Business listings will also now include a timestamp for when the information was updated, so users know if they can trust the page to be up-to-date.
The new website ShopSafely also has a handy list of standards, compiled by tracking the efforts made by the top retailers in the U.S.
The ShopSafely database is from San Francisco-based retailer b8ta, which sells internet-of-things products. The website grew out of b8ta’s internal efforts in March to collect information to figure out the best practices for its 22 stores around the world, says CEO Vibhu Norby. Seeing how useful it would be to the public, the company put it out on a website. ShopSafely lists 14 possible factors–from limited traffic and curbside pickup. Some others include:
At b8ta stores, some of the precautions taken include mask wearing, and multiple groups of customers aren’t allowed at the same time, according to Norby. Customers must be assisted by an employee, and surfaces are cleaned and disinfected after the customer has left. The company is also considering temperature checks for customers.
Norby’s advice on reopening? Make sure your information is centralized, clear and all found in one place, he says. Start with your own website, and don’t bury updates in your corporate blog, he adds. Also, don’t roll out changes over time in announcements that customers are then left piecing together.
Norby says he’s been surprised by the pent-up demand from the customers who are venturing into his stores.
Like many serial entrepreneurs, I tend to view everything through the lens of “How can I apply this to my business?” Even when watching “comfort movies,” I find it fairly easy to identify relevant, actionable lessons that can be applied to any stage of business.
To that end, here are some classic films you may have overlooked, and the lessons you can learn from each.
When starting a business, the first step is always to identify a need that you can fulfill or a service that you can provide and create an action plan. Next, you need to get a team that can help you execute that plan. The third — and hardest — step is to find paying customers and deliver the service as you have envisioned.
Honestly, I’m hard pressed to come up with a more memorable marketing slogan than”Who you gonna call?”
Once you have a business plan, the next step is to gather the right people. For some positions, you need to have recruiting challenges to ensure you get the right candidates for the job.
In this film — in a move so brilliant the U.S. Army, PWC and others copied it –a teenager is recruited via his favoritevideo game into saving the universe.
You’ve probably heard it said that management is all about being a good leader. Unfortunately, many business owners take on their management roles out of necessity and not due to any particular skill or training.
When faced with a rival who has the right credentials for the job during a camping trip, Shelley Long’s character shows us that resourcefulness can equal experience any day.
Managing a project of any kind can be frustrating. Deadlines fly by, time and money are spent, and there is nothing to show except frustration and an endless barrage of questions about when it will be done. You may even begin to question why you ever thought it was worth doing — until the day it is finally complete, and everything is right with the world.
In this early Tom Hanks film, you’ll see that play out through two people who take on a house remodeling project — and afterward, you’ll never look at a “two-week” estimate the same way again.
As an entrepreneur and business owner, you have to have enough faith in your own vision to sustain you. That passion is what will attract others to join you — and keep you going even if everyone else stops believing in you.
Nicolas Cage, in one of his best roles, shows what happens when one man holds true to his passion beyond even the last shred of hope –and why it sometimes does pay to keep going.
If you have been in business long enough, you will eventually find that you might have to replace a key employee. You may, unfortunately, have to sacrifice things like personality and culture fit to find someone with the right experience — in the hopes that that will come later. Additionally, there will be a huge initial resource sink as you get them trained up in the particulars of your business.
In this movie, you’ll see the whole process when a former champion needs to find a new partner to get back on top — as well as the rewarding results.
When your team has been together for a while, it can become easy to overlook each other’s value. You may even start to resent each other for small things that don’t actually matter and stop working together effectively.
A particular highlight here is the scene where each character is confronted with the impact their role has had on others — and makes them each better as a result.
When you start a business, you have the best intentions, to stay true to yourself and provide the best service. Unfortunately, no matter how good your intentions, there’s always the possibility that the business won’t be successful.
The dinner scene is the best example of closing a business with dignity you’ll ever watch.
With these eight movies in your queue, you’ll cover all the major phases of a business and have fun doing it.
When the economy is good, running a business is easy — clients have money to spend, which means you can meet payroll. In tougher times, budgets get tightened –which means you need to get lean or die.
For entrepreneurs — in tech especially —bootstrapping is second nature. However, many small-business owners don’t have the same mentality, as their businesses may involve revolving inventory, brick-and-mortar locations, and larger staff on payroll and all the financial and legal issues that come with them.
At Evernote, in 2008, during the height of the last economic downturn, former CEO Phil Libin had only two weeks’ worth of cash reserves in the bank. He called the staff in to let us know he was shutting down the company –but that morning he received a last-minute reprieve from a Swedish investor of $500,000. That influx of cash would be enough for us to last six months –if we tightened our belts, cut all unnecessary spending, and managed to grow enough for further investment.
We grew rapidly during that timeframe and secured the follow-on funding we needed. Three years later, we were named Inc.‘s Company of the Year. Here are a few of the things that helped us stretch that Swedish investor’s lifeline.
In my position, I was required to create graphics and documents –and had been using paid software to do that. During this period, we couldn’t justify the $500 a year cost when there were free tools that worked just as well. By switching everyone who was on those and similar tools, we were able to save over $25,000.
While it may not seem like a lot, to a bootstrapped company each dollar matters. Make a decision as to who really needs access to a Photoshop or Microsoft Office license. For everyone else, there are free tools, or ones they may already have access to.
While we were still relatively small, we found other companies that were of similar size and in related fields to cross-promote for free or for an affiliate percentage. While those payments were miniscule to us, these partnerships grew both our business and theirs.
Advertising can make or break a company –but fees for services are often expensive (and can be out of reach for a small business). By offering free or discounted products to partner companies –and promoting theirs as well –you can both grow together.
Evernote is a Bay Area company. It launched in Sunnyvale, moved to Mountain View, and eventually settled in Redwood City. Office space in all of these areas is expensive. By encouraging remote work for our earliest team, we were able to have a team double what the office space would allow –at a lower cost than what local talent would have required.
When considering remote teams, think about the cost of office space and the pay scale in your local area, and then compare it with where you’d be hiring. You’ll find that areas like San Francisco have a 30 percent premium or higher over other parts of the country, and you can increase your ROI by hiring remote workers.
Lastly, we froze hiring during that time period, and raised only a few critical roles that had been part-time to full-time. Instead, we all worked harder to grow the company by splitting the responsibilities among ourselves.
While it may seem obvious, in a smaller company you’ll have to fill all the roles until you can hire more people. Even as your company has grown, however, you may have to return to this phase again during leaner periods for your business to survive and thrive again.
The smarter you are with your business finances now, the stronger you’ll be in the future.
Customer Service
During college, I worked in the call center for Kodak Digital Imaging. As part of our training, we were asked to go home and locate the phone numbers on 10 products in our own homeand call their customer service lines. We were to evaluate the different types of communication that people used from different brands and give them honest feedback about the products. Then, we needed to write down our results. I spent an enjoyable evening on the phone getting recipes from the Bisquick helpline, learning alternate uses for baking soda, getting free coupons for Pepsi, and so on. I heard a lot of different accents, and certainly a few similar customer service scripts –but most of all, I heard friendly people who were interested in assisting their customer. While customer hotlines havelargely fallen out of favor during the internet era, the principles are still the same. Here are some fundamental customer service guidelines your business should implement. When calling a support line, people are always afraid of the dreaded phone tree, and always have a better experience when the phone answered by a real life human. When thinking about customer service for your own company, you’ll need to determine what the “welcome” experience should be from the customer side. What would make that first impression the most favorable, so that no matter the issue, they’ll still think well of you? At another job of mineworking in a debt collection agency, posted on every wall was a large note that reminded us to “Stick to the script!”–doubly underlined. This was especially important, because a lot of the people working there, while listening to the stories their customers were telling of why they couldn’t pay their debts, would start to commiserate. If you agreed with the person in debtthat their situation simply “sucks,”you were being unprofessional. If, instead, you listened to them speak, and explained that you understood, you were doing your job. Attempting to ingratiate yourself with the customer by sympathizing removes professional detachment. Instead, use active listening and empathize with the customer, which will build proper rapport. A United Airlines policy allows free flight changes within 24 hours for their MileagePlus members –but I wanted to make an additional change that is normally not allowed. With just a quick call, an agent was able tomake theexception for me. For all the calls I made back then, and all the customer service teams I’ve worked with and managed since, the best of them had this in common: In the majority of issues, agents were empowered to make their own decisions to close a ticket. This is especially important for issues that don’t have a script-tree-type answer. To ensure you can do this in your own company, have an open conversation about why you created the customer service policy that you did. If your team knows why the rules exist, they’ll have a better understanding of when it’s okay to bend them without needing to call in a manager. Your customer service team –whether they man a support email, sit in a call center, or are in plain view at your hospitality-focused company –are the pillar of your business that keeps your customers happy. Make sure they have the right training and tools to keep your company going this decade and beyond.The customer may not always be right, but you can certainly treat them better. Here’s how.
1.Make them feel welcome.
2.Empathize–don’t sympathize–with your customers.
3.Allow for autonomous decisions.
Marketing
We seem to be entering a new era of the publicapology, with the news cycle barely complete before a new major PR disaster occurs. Companies scramble to address customer concerns as quickly as possible before mass media moves on, speculation becomes fact, and their reputation is tarnished irreparably.
If you’re over the age of 15, you may not know the name Logan Paul. He is our modern-day Charlie Chaplin, and he makes a lot of money by performing silly and obnoxious pranks on video.
With over 15 million fans watching his monetized YouTube videos, combined with his acting career and his Maverick line of merchandise, he reportedly earned $12.5 Million in 2017 alone. He produces an average of 15 minutes of new content daily to keep his fans engaged, and keep himself relevant.
For someone like Paul, this requires a constant level of one-up-manship. As the attention span of his target demographic is notoriously fickle, he needs to be crazier and more over-the-top in order to keep them loyal to him and his brand. And, for the most part, the “Logang” is loyal – so much so that they overlook all of his flaws.
Which is a huge problem, as Logan Paul has found himself at the center of an internet controversy larger than he may have anticipated.
In a recent video, Logan Paul and his crew were walking through the Aokigahara Forest in Japan, which due to its remoteness and privacy is unfortunately dubbed the “suicide forest”. (It is so well known that there are signs posted throughout the forest, urging people to reconsider, to think on their life and family, and to seek help.)
In the video, titled “WE FOUND A DEAD BODY!!!” Paul and his team find an apparent suicide victim, then are visibly shaken and attempt to recover emotionally while simultaneously describing it and turning it into an impromptu PSA. Eventually, they give up trying to salvage the scene and regroup in the nearby parking lot.
Paul posted the video on YouTube, saying (in his two apologies) that he’d thought it was an important thing for people to see. Basically, his stance is that he thought he was educating his followers on a sensitive topic and hadn’t considered that it could be seen in poor taste, and could cause more potential harm than good.
WhileLogan Paul is the center of today’s PR storm, you never know where it will turn tomorrow. How can you best prepare your company for when the spotlight is on you?
When you start a business, you often come up with your mission statement and your product, and then you start going to make it happen. Unfortunately, in doing that you miss a huge step in forming the culture. By having core values for the business, you will have a “code” for your business to live up to.
By listening to Logan Paul, I get a sense that he has personal values of strong work ethic, celebrating uniqueness, willingness to taking risks, and connection – but I see nothing stating them for his business.
Once you have core values, you need to live them. Use them as a template for every business decision that you need to make, including hiring new employees, creating marketing materials and designing products. If something doesn’t ring true, then you can toss it out.
In Paul’s case, prior to posting that video, he could have run it past each of those values as a filter. It obviously showed a risk and was unique, and there is always an underlying element of his work ethic involved, however where it may not have been so strong was with the connection piece.
While it may seem obvious to a Youtube star who is dedicated to putting his entire life on the internet, there is a lot more responsibility behind being transparent than simply being open with everything to everyone all the time. Companies walk a fine line in releasing the right information at the right time.
For Logan Paul, it’s one thing to choose to be open about his life, but he also needs to take into account his customer base, and take responsibility for the product he has created. At the very least, he appears to understand what he’s done wrong (even though his fans may not), and he’s trying to mend the damage.
They say that any publicity is good publicity; whether this hurts his brand, time will tell.
When New York State went into quarantine in mid-March, Jeffrey Costello and Robert Tagliapietra had just moved JCRT, their direct-to-consumer shirt company, to a new office on Pier 59 in New York City. Founded in 2016, JCRT celebrates all things plaid and camouflage, with colorful patterns named after David Bowie and Kate Bush albums and movies such as the Lord of the Rings trilogy.
Stuck in a rentalhome in rural New Jersey,the married Costello andTagliapietragot to work. Heartsick that the city that had been their base and home for years was the epicenter of the Covid-19 outbreak, they wanted to do something to help friends on the frontlines.Costello began sewing masks from whatever sample fabrics he had on hand.Tagliapietra boxed them “by the hundreds” and the couplesentthem to wherever they heard PPE was needed.
“Everything was sort of unknown at that point,” Tagliapietra says. “We were very happy to be able to even do that.”
After sewing about 600 masks (“My hands were tired!” Costello jokes), they were able to reopentheir factory in the Dominican Republic, which been closed due to government quarantine and curfew rules, and began producing masks for sale and donation, giving more than 12,000 to first responders. They’re donating a portion of their retail sales to the New York City Covid-19 Emergency Relief Fund, benefiting health care workers, supporting small businesses, and vulnerable workers and families. Without any marketing other than their social feeds, Tagliapietra and Costello estimate they’ve sold 45,000 masks through JCRT and raised more than $65,000.
Now they’re selling masks and collared shirts made from a black, red, and green plaid, with proceeds going to Movement for Black Lives. Over the Father’s Day weekend, which also included the commemoration of Juneteenth, they donated 100 percentof the sales of those goods to the organization.
JCRT is a second act for Costello and Tagliapietra, who previously founded a women’s wear business called Costello Tagliapietra in 2005. Their runway shows were written up in glossy fashion magazines and the founders got a lot of press for their shared plaid-on-plaid aesthetic and impressive beards, which led to theirbeing dubbed “the lumberjacks of fashion.”
Keeping their operation small also allows the foundersto decide where and how to focus their energies, including supporting the causes they careabout. They’re nowat work on another fundraiser, this one for Pride month,with proceeds going to the Ali Forney Center, a New York City-based program for LGBTQ homeless youth.With their factory up and running, JCRT also continues to release new designs, sellingdressshirts, pants, jackets, bags, and accessoriesthrough their website.
Lead
Imagine this: You’ve just had an amazing, much-needed vacation. You’re recharged, and ready to go back to work. You get to the airport andfind that your flight has been canceled–because the airline has gone out of business. That’s the situation forpassengers of Wow Air, the Icelandic low-cost airline company that abruptly ceased operations on Thursday. The money those passengersspent on their tickets is likely gone, and they’ll now have to buy new tickets at higher prices to get home. And, any compensation they might eventually get won’t cover lost days at work–so that vacation couldbecome very costly indeed. It’s adrasticillustration of what happens when a business stops running. Customers who have put their faith and money into a product or service have a reasonable expectation of delivery. In the age of Kickstarter, our patience for delivery dates has been extended somewhat, but your customers still believe you’ll make good on your promises. When fitness watch company Pebble closed shop, its intellectual property was purchased by rival Fitbit. Pebblealso made the decision to open-source its development tools, which allowedcustomers to create an online ecosystem that supported the existing hardware. Wow Air can’t do that. It’s been operating at a loss for years, and struggled to find a buyer to help it remain operational. A last-ditch offer by the board reportedly failed to go through. As a business owner, you always need to have an exit strategy. You never know when it might stop working out. Here are three guidelines to help you prepare for that unpleasant possibility: Dealing with the loss of your business can be an emotional experience akin to grief. You’ll need to remain as calm as possible to deal with it all. If you find yourself getting too overwhelmed, take a break and clear your head to get yourself back in check. I like tofocuson my heartbeat andcountto 100 beats. By the time I’m done, I’ve relaxed. Your initial instinct may be to hide away from everyone.That’s probably the worst thing you could do. As soon as you have made the decision that you’re indeed shutting down–with as much advance notice as possible–you should announce it. A good message explains the timeline of what services are ceasing and when. It details who should contact for help during the transition. In short, it answers all the questions Wow Air customers probably have right now. You probably have a million other things on your mind during a business liquidation.It’s easy to forget to ensure that you give your customers as much assistance as you can. That includes calling your competitors before you make your announcement and ask for “transition rates” that you can provide in a FAQ, along with instructions on how to use their services. In the case of Wow Air, at least one airline has publicly given passengers “rescue fares” to get home inexpensively, with others likely to follow suit. Whatever you do, by mentally preparingfor the eventuality, you’ll bring order to the chaos of a business closure.Every entrepreneur needs an exit strategy.
1. Take a breather.
2. Be communicative.
3. Have an “out.”
When was the last time you sent someone an attachment in an email? Have you noticed that when you type the word “attach” and don’t add something, Gmail even helpfully reminds you that you forgot something?
For many of us, this is an everyday occurrence–so frequent, we don’t even think twice about it.
For security professionals, it is the stuff of nightmares.
Last week, Boeing notified employees of a minor security breach from February when one of their workers requested help from his spouse in formatting a spreadsheet. Not so terrible, except this spreadsheet contained sensitive information about 36,000 employees, including employee names, ID numbers, and accounting codes in the visible columns, in addition to birth dates and social security numbers in hidden columns.
While this was just a careless mistake, Boeing was quick to act and cleaned up the mess immediately. They’ve destroyed all copies of the spreadsheet, informed the employees who are affected (and the Washington Attorney General), and offered identity theft protection to their employees.
IBM recently performed a worldwide security study that shows average cost of a data breach is $4 million. Each lost or stolen record containing sensitive information incurs an average cost of $158.
Companies like Boeing have playbooks and insurance for this type of thing. What can you do to keep yourself out of harm’s way?
In this paperless age of the internet, it seems like we’ve gotten used to storing all our data in the cloud. However, some things are better left offline.
For certain types of information, especially things that contain personally identifiable information like social security numbers, the safest methods of delivery are still in-person or by fax.
For those of you (like me) who don’t own a landline anymore (much less a fax machine), Regus Business Center and FedEx Office both have many locations around the world where you can use an actual fax machine.
I know that probably 95 percent of you are shaking your heads and saying “She can’t be serious!” (I am.)
If you absolutely must use the interwebs to transfer your sensitive documents, you can be a little bit smarter about it. First, ensure that you’re uploading things over an SSL connection. Next, that you’ve encrypted and password protected your attachments with a secure program like 7zip, or the excellent Cryptup plugin for Gmail.
Finally, make sure you never send the password to the file with the attachment itself. Deliver passwords verbally or via some non-email method.
Sending sensitive files within an email is just generally a bad idea overall, though. Instead, there are plenty of programs that exist to help pick up the slack.
Dropbox and Box are my two favorites, as both are certified for HIPAA-level data compliance, so your data is safe to store and share with them.
No matter what you do, no solution is 100 percent foolproof. New breaches are being reported almost daily, and excellent sites like Troy Hunt’s HaveIBeenPwned can give you a leg up in prevention.
Making such a costly mistake can sink your business, and as an entrepreneur, every penny counts.
For some, going to a mega-event like Comic Con, CES or SXSW is a life goal. For others, it’s annual riteof passage. For businesses, it can be a great way to launch your brand to the next level.
With over 130,000 attendees expected for 2018’s edition of San Diego Comic Con starting on Thursday, and 180,000 for CES 2018 (which took place in January), it’s easy to be overwhelmed. And that doesn’t even account for the people who show up without an official ticket to these events. By some reports, thereare at least 25 percentmore people in a town surrounding any given event than are actually registered.
This leaves entrepreneurs looking to get noticedwith an amazing opportunity: real people, gathered in one place who are in a clearly defined demographic. You can generate awareness, validate your product, build leads–all with a fairly receptive and captive audience.
This strategy has worked well to launch companies like Twitter and Foursquare. A nap pod marketing activation by mattress company Casper at SXSW brought a boost to the compantwhen it were able to fill in for sold-out hotel rooms after multiple flight cancellations left Austin unprepared.
While a budget helps,you can definitely stand outwithout breaking the bank. As a veteran of mega-events, here are my top five tips on how to navigate:
While the big players have resources to track multiple goals, you should probably have one thing that you’re going after. Some good things to think about are whether you want people to buy a product, become aware of something, or engage with you or your company.
When you’re walking around CES and suddenly see a flash-mob of Elvis impersonators choreographed and singing about Google Fiber, recognize that there was some major planning that went into it. Likewise, take some time to figure out what would work best for you.
If your budget is small (or non-existent), find out where people are and get yourself noticed by them. At Comic-Con you can offer a distraction to the people who are waiting in the never-ending lines, for example.
Unlike smaller events where there may only be one or two people using a hashtag, there are tons of people who use social media as their means of communication. Additionally, because of the popularity of these events, people who are not there will also follow on social media to see what’s going on.
To capitalize on this, post as much as you can, using the event hashtags, and make sure you engage with the top content you see.
As a bonus, here are my general tips to survive conferences like ComicCon:
No matter how prepared you are, these conferences can be overwhelming. Whatever schedule you planned ahead of time, be ready to drop it as soon as your boots hit the ground.
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